How to Conduct a Website Audit
A website audit is a critical step in maintaining the health of your website. It will help identify issues that may cause your traffic to decrease or your visibility to decrease in the search engines. Websites should be easy-to-use, clearly defined about the brand, and easy to search for and check out products and services. In other words, it should provide the user with the best experience possible. You can perform an audit of your website by following these steps.
An on-page SEO website audit will examine the factors on your site that influence search placement. Those factors include your title tag, meta description, and content. These areas should contain your keyword. Your website should have the most relevant content possible for your audience. Make sure your site has the right links in its navigation. Optimize your keywords in meta descriptions. Optimizing your content can improve your chances of ranking higher on search engines.
When you conduct a website audit, make sure you focus on the pages that convert visitors into customers and leads. This will ensure your website is designed with the user in mind. If you sell products online, it is important that your website design meets the needs of your customers. Conversion rates will increase if visitors find it easy to navigate through the pages. You should also focus on your homepage and blog posts, which are the most trafficked and most important.
An on-page SEO audit can reveal any issues with your website’s content. It can reveal whether your audience prefers articles or video content. It helps you determine if your content is valuable to users so search engines can crawl your site. As Google’s algorithm changes regularly, your content is crucial for SEO. A site audit can identify problems early on and prevent them from affecting your ranking and revenue. If you do this, you will be able to make the necessary adjustments to your website to achieve the best performance.
A comprehensive SEO website audit should focus on technical SEO and user experience. Your website architecture should be clear and easy-to-use. No JavaScript or other scripts should block Google bots from crawling your website. If you have images, you should optimize the alt text and captions for each image. Lastly, the content on your website should be researched and updated to ensure that it is optimized for Google. The right content can help increase traffic and conversions.
A website audit is a great way to sell additional services if you are selling website management services. After all, it’s much easier to sell to existing customers. Offering a website audit is a great way to sign up a client for a monthly website care plan. Cross-selling complementary services is easier if the website hasn’t been maintained for over a year. It’s a win-win situation for you!